Email Marketing As A" Push" Strategy

Category: Finance, Real Estate.

There s little doubt that the U. After several years of freewheeling lending practices and unsurpassed increases in home valuations, the real estate market is undergoing a major correction.

S. real estate market is undergoing a profound transformation. Home values are dropping in many areas around the country, and some homeowners are facing an impending uptick in their adjustable rate mortgage payments, placing them in an untenable position. Lenders are tightening the criteria for mortgages, and the window for subprime lending is closing. In short, it s a volatile market. Some homeowners who are holding subprime mortgages are facing foreclosures, while others are trying to sell their homes before they find themselves in a negative equity situation. Real Estate Marketing. As a result, investors, real estate professionals, and home sellers are scrambling to gain an edge in a competitive marketplace.

Long gone are the days when traditional methods of real estate marketing are sufficient to move properties. Just as in most other areas of business, the Internet is playing a crucial role in real estate. A sign on the lawn, a Multiple Listing Service listing, and an open house still have their place, but they comprise only one facet of an effective real estate marketing campaign. Online listings of homes for rent, and foreclosures draw, homes for sale an increasing number of buyers and investors. Still, online listings and multimedia presentations are relatively passive forms of marketing in this competitive era. Photographs and video are increasingly being used to whet the appetites of potential buyers. Those who are on the cutting edge are utilizing the Internet to their best advantage, and taking strategies from the playbooks of those in other fields.

If drawing potential real estate buyers to an online listing is a" pull" strategy, then real estate email marketing is a" push" strategy- one that makes sense in today s marketplace. Email Marketing as a" Push" Strategy. After all, retailers and e- tailers use email marketing to their best advantage. It makes sense that real estate email marketing can also be effective, in that it delivers information about agents, sellers, developers, and their respective properties directly into the hands of interested potential buyers. Email inboxes are stuffed with large and small business emails alike. Email Marketing is Easier than it Seems.

After all, their expertise is in real estate and they may not be very tech savvy. At first blush, real estate email marketing may seem out of reach for many people. On the contrary, there are online real estate services that make email marketing a cakewalk for virtually anyone. Essentially, you should be able to send your first email marketing piece in less than an hour. When looking for an online email marketing service, choose one that can help you create emails, manage your contact lists, and obtain tracking reports. The best services have" wizards" that allow you to, put together email, for example newsletters using a Web interface and on a single screen.

Once you ve sent your emails or newsletters, the service should enable you to track the results, telling you how many emails you sent, how many bounced back, how many people opened the email, how many clicked on the links, and how many forwarded it on to others. Templates and click- and- drag functionality allow you to easily arrange text, and instantly see, upload photos what your recipients will see when they receive your email. There s little doubt that real estate email marketing is a cutting edge tool that helps push your message into the inboxes of potential buyers. And in today s competitive environment, it s an advantage you can t afford to be without.